Search results for " visual identity"
showing 7 items of 7 documents
Corporate online presence : a study of eight Finnish exporting companies' corporate websites
2012
Yritykset käyttävät verkkosivujaan tuotteiden ja palveluiden markkinoinnin ohella myös yrityksen mainostamiseen ja verkkoidentiteetin luomiseen. Verkkoidentiteetti heijastaa kielen ja visuaalisen ilmeen kautta yrityksen identiteettiä sekä tavoiteltua yrityskuvaa. Tutkimuksen tavoitteena oli selvittää kriittisen diskurssianalyysin avulla millä tavalla suomalaiset vientiyritykset ilmentävät verkkoidentiteettiään sekä kielellisesti että visuaalisesti yritysprofiileissaan. Yritysprofiilit rakentuvat yritystarinoista, joiden tehtävänä on esitellä keskeisiä asioita yrityksestä ja samalla rakentaa tietynlaista kuvaa yrityksestä. Verkkoidentiteetin lisäksi tarkoituksena oli selvittää onko yritystar…
Semiotic Roadmap for Designing Packaging
2015
This paper concerns the main aspects of semiotics of packaging. Packaging has to be considered as a special communicative touchpoint between brands and consumers, since it is a syncretic object (using various languages) with textures, materials, shapes and colours that consumers can see, touch, smell, involving different modes (visual, verbal, tactile) that convey a brand's core values.
Mediterranean Great Conversation
2015
The exit from the Mediterranean emergency requires rethinking its identity in a new perspective. This means recognizing its legitimate role as a “Great Sea in Between”, as a cultural interface able to connect all the citizens that address to it, in everyday life and as individuals, involving them in a real “great conversation” based on the design disciplines. Design, Brand, Visual Identity, Packaging, Social Media, Fashion, Food, Architecture, Music may be powerful antidotes to the immobility of those who mourn a lost Mediterranean harmony and also a viable alternative to the ethnic closure led by the proponents of the Clash of Civilizations.
Lietotāja digitālā vizuālā identitāte un tās vērtējums sociālajā tīklošanās vietnē “Instagram” (vecuma grupā no 18-35 gadiem)
2022
Bakalaura darba tēma “Lietotāja digitālā vizuālā identitāte un tās vērtējums sociālajā tīklošanās vietnē “Instagram” (vecuma grupā no 18-35 gadiem)”. Darba teorētiskā daļa balstās uz digitālās vizuālās identitātes veidojošajiem faktoriem, kā arī dažādiem vizuālās kultūras aspektiem un tās nozīmi mūsdienās. Ar vizuālās kontentanalīzes palīdzību tika analizēti sociālo tīklošanās vietņu patērētāju, “Instagram” lietošanas un vizuālo materiālu publicēšanas paradumi. Un ar interneta aptauju tika ievākti vispārīgi dati par digitālās vizuālās identitātes nozīmi patērētāju vidū. Bakalaura darba autore nonāca līdz secinājumam, ka digitālā vizuālā identitāte daļai “Instagram” patērētāju ir nozīmīga, t…
MQ, MUSEUM QUARTIER, WIEN
2009
Con l’articolo che segue si apre una nuova sezione della rivista dedicata al design della comunicazione, che offrirà al lettore uno spazio di conoscenza e riflessione su temi che riguardano in vario modo la comunicazione visiva e il sistema dei beni culturali. Tema importante e attuale del quale mi occupo ormai da parecchi anni, sia in termini di didattica sia in termini di ricerca, e che mi ha condotto alla pubblicazione del libro La comunicazione dei beni culturali, edito da Lupetti. Gli articoli riguarderanno le principali realtà museali o i luoghi della cultura, a livello nazionale e internazionale, e la descrizione dei sistemi di identità visiva da loro adottati. In questo cercherò sem…
Yo logo(s): On the icono-plastic configuration of brand symbols
2015
Among the various areas with which the vast research field of branding is concerned, brand image is recognized as a territory most pertinently analyzed with semiotic tools, since it is populated by symbols that are amenable to interpretation, such as brand logos. According to Henderson and Cote (1998), logos are graphic designs that companies uses, with or without their name, to identify themselves or their products. Semiotics, and particularly structuralist semiotics (e.g., Floch 1990,1995; Landowski 1989; Fabbri 1998; Marrone 2001, 2007), has largely abandoned the scrutiny of symbols and signs as standalone objects of analysis, in favour of the conditions of meaning that underlie brand na…
Che cos'è il packaging
2014
Racchiudere e proteggere, descrivere e raccontare, coinvolgere e consigliare. Da semplici imballaggi, le confezioni dei prodotti si sono via via trasformate in oggetti di senso complessi, in grado di rispondere a molteplici esigenze comunicative, di marketing, logistiche e igieniche. Entrano nelle nostre case, riempiono gli spazi domestici, diventano molto spesso oggetti d'uso quotidiano. Ma che ne è del prodotto contenuto? Il volume illustra il modo in cui il pack lo racconta, lo valorizza, lo traduce, proponendosi come un'unità semiotica sempre nuova. rivolto a studenti di design e comunicazione, professionisti del branding, designer ed esperti di marketing, il testo offre una visione com…